SIZE MATTERS SO…. GET IN THE BOXXXOXOXO!
Big Box Beauty is a multi-pillar fractional brand development, retail sales, marketing, and operations consultancy that can step in at any stage of a brand’s journey.
Whether we’re helping shape an early-stage brand’s market positioning, point of difference, product development, branding, storytelling, assortment, and visual merchandising, creating digital content and motion editorials, as shown above, or stepping into an established business to strengthen commercial strategy, retail performance, and operations, we meet brands where they are and help build what comes next.
For emerging brands, we can remain a strategic advisor as the business grows from social and home-store commerce into a scalable, sustainable omnichannel brand ready for major retail.
For brands requiring broader 360° support, Big Box Beauty serves as the connective tape. We tap our private network of seasoned consultants, specialists, and agency partners to bring the right expertise to the table while keeping every workstream aligned under one cohesive commercial strategy, with every partner working toward the same goal
Strengths, opportunities, weaknesses, and threats are the core fundamentals we use to shape up and ship out our directional navigation strategies. From the knowledge we learn we can apply helpful insightful development to your brand infrastructure.
We are your Commercial Operations Police, COP, protecting your brand, defending your rights, and helping you navigate the laws of beauty with confidence.
Our role is to safeguard your interests and ensure you get to compete on a level playing field, pulling every trigger to ensure your success.
We want your business to be on FIRE!
From store openings and product launches to education, merchandising, and events, we keep your field organization firing at full strength—ensuring every location reaches its full sales potential and your business stays HOT.
We leverage relationships with major club, and off-price retailers, brokers, and wholesalers to create fluid inventory sales strategies that fit your brand, volume, and timing.
Big Box Beauty is a multi-pillar fractional brand development, retail sales, marketing, and operations consultancy that can step in at any stage of a brand’s journey.
Whether we’re helping shape an early-stage brand’s market positioning, point of difference, product development, branding, storytelling, assortment, and visual merchandising, creating digital content and motion editorials, as shown above, or stepping into an established business to strengthen commercial strategy, retail performance, and operations, we meet brands where they are and help build what comes next.
For emerging brands, we can remain a strategic advisor as the business grows from social and home-store commerce into a scalable, sustainable omnichannel brand ready for major retail.
For brands requiring broader 360° support, Big Box Beauty serves as the connective tape. We tap our private network of seasoned consultants, specialists, and agency partners to bring the right expertise to the table while keeping every workstream aligned under one cohesive commercial strategy, with every partner working toward the same goal
Strengths, opportunities, weaknesses, and threats are the core fundamentals we use to shape up and ship out our directional navigation strategies. From the knowledge we learn we can apply helpful insightful development to your brand infrastructure.
We are your Commercial Operations Police, COP, protecting your brand, defending your rights, and helping you navigate the laws of beauty with confidence.
Our role is to safeguard your interests and ensure you get to compete on a level playing field, pulling every trigger to ensure your success.
We want your business to be on FIRE!
From store openings and product launches to education, merchandising, and events, we keep your field organization firing at full strength—ensuring every location reaches its full sales potential and your business stays HOT.
We leverage relationships with major club, and off-price retailers, brokers, and wholesalers to create fluid inventory sales strategies that fit your brand, volume, and timing.
Big Box Beauty is a multi-pillar fractional brand development, retail sales, marketing, and operations consultancy built to meet brands at any stage of their journey. From positioning, product, branding, content, and storytelling to retail strategy, performance, and operations, we help emerging and established brands build what comes next. When 360° support is needed, we become the connective tape—bringing together our network of seasoned experts and agency partners under one cohesive commercial strategy.
Strengths, opportunities, weaknesses, and threats are the core fundamentals we use to shape up and ship out our directional navigation strategies. From the knowledge we learn we can apply helpful insightful development to your brand infrastructure.
We are your Commercial Operations Police, COP, protecting your brand, defending your rights, and helping you navigate the laws of beauty with confidence.
Our role is to safeguard your interests and ensure you get to compete on a level playing field, pulling every trigger to ensure your success.
We want your business to be on FIRE!
From store openings and product launches to education, merchandising, and events, we keep your field organization firing at full strength—ensuring every location reaches its full sales potential and your business stays HOT.
We leverage relationships with major club, and off-price retailers, brokers, and wholesalers to create fluid inventory sales strategies that fit your brand, volume, and timing.
Big Box Beauty is a multi-pillar fractional brand development, retail sales, marketing, and operations consultancy built to meet brands at any stage of their journey. From positioning, product, branding, content, and storytelling to retail strategy, performance, and operations, we help emerging and established brands build what comes next. When 360° support is needed, we become the connective tape—bringing together our network of seasoned experts and agency partners under one cohesive commercial strategy.
Strengths, opportunities, weaknesses, and threats are the core fundamentals we use to shape up and ship out our directional navigation strategies. From the knowledge we learn we can apply helpful insightful development to your brand infrastructure.
We are your Commercial Operations Police, COP, protecting your brand, defending your rights, and helping you navigate the laws of beauty with confidence.
Our role is to safeguard your interests and ensure you get to compete on a level playing field, pulling every trigger to ensure your success.
We want your business to be on FIRE!
From store openings and product launches to education, merchandising, and events, we keep your field organization firing at full strength—ensuring every location reaches its full sales potential and your business stays HOT.
We leverage relationships with major club, and off-price retailers, brokers, and wholesalers to create fluid inventory sales strategies that fit your brand, volume, and timing.
Just like Big Box retail, Big Box Beauty is built for BIG ambition. We want to help you achieve your goals and own a piece of the Beautyverse!
Just like Big Box retail, Big Box Beauty is built for BIG ambition. We want to help you achieve your goals and own a piece of the Beautyverse!
Dominick, Founder & Chief Consulting Officer of Big Box Beauty, is a beauty executive and consultant with 25+ years of experience building brands across U.S. and global markets.
His consulting work spans emerging, celebrity and legacy brands—from developing Scarlett Johansson’s early-stage five-year sales Pro Forma projecting $52M in gross revenue and $130M in retail sales, to driving 180% YOY growth at Sormé through digital merchandising and 300%+ YOY growth at Girlactik through Costco expansion. He has also partnered in the field with Dior, Laura Mercier, Shiseido, Drunk Elephant and NARS, while his off-price expertise has helped move 1M+ units through Nordstrom Rack, TJX, Ross, Burlington and others.
Previously, Dominick spent 15 years with Stila Cosmetics, ultimately serving as VP of Sales & Retail Marketing, leading 150+ people and overseeing $100M+ in annual global revenue. He helped grow Ulta to $40M, recover $35M+ at Sephora U.S., achieve Top 3 international rankings, and commercialize category-leading franchises including Glitter & Glow Liquid Eye Shadow and Stay All Day® Liquid Eyeliner.
Today, he brings that operator’s perspective to Big Box Beauty—helping brands build the strategy, retail relationships and operational infrastructure to get there, stay there, scale there and win.
Dominick, Founder and Chief Consulting Officer of Big Box Beauty, is a leading beauty executive and consultant with 25+ years of experience building brands across the U.S. and global markets.
He was brought on by celebrity brand founder Scarlett Johansson’s early-stage team to lead her five-year Pro Forma sales plan accounting for $52 million in projected gross revenue, $130 million in projected retail sales, and a $29 million SG&A budget. For legacy brand Sormé, he led a comprehensive digital merchandising overhaul driving 180% year-over-year growth. He spearheaded Girlactik’s expansion into Costco, driving more than 300% year-over-year revenue growth.
In the field, to keep up with consumer level POS psychology and shopping behaviors, he’s partnered with brands including Dior, Laura Mercier, Shiseido, Drunk Elephant and NARS.
Dominick brings expertise in off-price inventory and promotional management, a critical component of a brand’s total retail lifecycle – selling over a million units across Nordstrom Rack, TJX, Ross, Burlington, and other
Prior to consulting, Dominick spent 15 progressive years with Stila Cosmetics. As Vice President of Sales & Retail Marketing he led a 150+ person sales organization and oversaw 100+ million in annual global revenue. He accelerated Ulta revenue to $40 million elevating the company to a Top 5 brand. At Sephora, he was instrumental in the recovery of over 35 million in US revenue and achieved top 3 brand ranking across key international markets.
Dominick has played an integral role in the ideation, launch, commercialization, and sell-through success of multiple award-winning beauty products to include Stila’s Glitter & Glow Liquid Eye Shadow in close partnership with merchant teams, driving the franchise to the #1 position in the eyeshadow category and the infamous Stay All Day® Liquid Eyeliner, helping establish the franchise as the #1 prestige liquid liner.
Today, Dominick brings that operator’s perspective to Big Box Beauty—helping founders and leadership teams build the commercial infrastructure, product strategies, retail relationships, and operational discipline necessary to stay there, scale there, and win.
Dominick, Founder and Chief Consulting Officer of Big Box Beauty, is a leading beauty executive and consultant with 25+ years of experience building brands across the U.S. and global markets.
He was brought on by celebrity brand founder Scarlett Johansson’s early-stage team to lead her five-year Pro Forma sales plan accounting for $52 million in projected gross revenue, $130 million in projected retail sales, and a $29 million SG&A budget. For legacy brand Sormé, he led a comprehensive digital merchandising overhaul driving 180% year-over-year growth. He spearheaded Girlactik’s expansion into Costco, driving more than 300% year-over-year revenue growth.
In the field, to keep up with consumer level POS psychology and shopping behaviors, he’s partnered with brands including Dior, Laura Mercier, Shiseido, Drunk Elephant and NARS.
Dominick brings expertise in off-price inventory and promotional management, a critical component of a brand’s total retail lifecycle – selling over a million units across Nordstrom Rack, TJX, Ross, Burlington, and other
Prior to consulting, Dominick spent 15 progressive years with Stila Cosmetics. As Vice President of Sales & Retail Marketing he led a 150+ person sales organization and oversaw 100+ million in annual global revenue. He accelerated Ulta revenue to $40 million elevating the company to a Top 5 brand. At Sephora, he was instrumental in the recovery of over 35 million in US revenue and achieved top 3 brand ranking across key international markets.
Dominick has played an integral role in the ideation, launch, commercialization, and sell-through success of multiple award-winning beauty products to include Stila's Glitter & Glow Liquid Eye Shadow in close partnership with merchant teams, driving the franchise to the #1 position in the eyeshadow category and the infamous Stay All Day® Liquid Eyeliner, helping establish the franchise as the #1 prestige liquid liner.
Today, Dominick brings that operator's perspective to Big Box Beauty—helping founders and leadership teams build the commercial infrastructure, product strategies, retail relationships, and operational discipline necessary to stay there, scale there, and win.
Through direct engagements, as well as projects led by third-party agencies, brokerage firms, consulting partners, and other enterprises.
And get in the BOX!
No two brands fit in the same box or share the same palette, and neither should their strategy. Big Box Beauty services can be shopped à la carte or bundled into a customized package built around your brand, your priorities, and your budget.
Whether you need us in one aisle of the business or across the whole store, we’ll meet you where you are, fill the gaps, and help you build what’s next.
Brand Development
Market Positioning & Strategy • Brand DNA & Storytelling • Consumer & Competitive Analysis • Product & Assortment Strategy • Naming & Messaging • Pricing Architecture • Creative Direction • Product and Packaging Strategy • Go-to-Market Strategy • Growth & Category Expansion • Partner & Agency Management
Commercial Strategy
Channel Distribution Strategy • Retail Ready Planning & Launch Strategy • Category & Competitive Strategy • Sales and Commercial Planning • Annual Joint Business Planning • Revenue Forecasting • Merchant & Executive Management • Partner & Agency Management
Merchandising & Planning
Demand Planning & Retail Operations • In-Out New Launch & Discontinuation Strategy • Productivity Performance Management • Sell Through Optimization • New Product & Packaging Development • Retail Space & Placement Strategy • POP Visual Merchandising & Display Management • Product Asset Creation
Marketing & CRM
Retail Calendar Management • CRM & Loyalty Program Management • Promotional & Sampling Strategy & Planning • Value Set Programming • Retail Social Media & Digital Campaign Management • Pop-Ups & Experiential Marketing Management • Performance Analytics and ROI Management • Strategic Partnerships & Licensing Agreements
Field Services
T&E Budget Planning • TY V/S LY Audits & Budget Allocation • Beauty Executive Training & Development • Territory Mapping & Executive Distribution Strategy • Retail Education Programming • In-Store Event Programming • Gratis & GWP Management • Field Assets & Tool-Kit Construction • Performance enhancement analytics and ROI • Team Experiences & Engagement
Club & Off-Price Inventory Management
Excess & Closeout Inventory Exit Planning • Off-Price Retail Partnership Management • Promotional Retail Development • Brand Equity Protection
We’d like to work with the brave founders and emerging brands who aspire to scale, break into major retail, and eventually grow up to become a BIG BOX BEAUTY legacy brand.
And we’d like to partner with established brands already winning at BIG BOX BEAUTY retail that need commercial leadership with the right balance of visionary thinking and analytical discipline.
If this resonates with you then…. X MARKS THE SPOT.
let’s dig into your business to find the gold, identify the white space, then shape up and ship it out.
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